Quotation Addition
Adding expert-attributed quotes to your content — the GEO tactic with the single highest impact on AI citation rates (+42% Subjective Impression).
Plain Language Definition
Quotation Addition is the GEO tactic of embedding direct expert quotes within your web content — attributing specific claims to named authorities in a clearly quotable format. The Princeton study found this tactic increased Position-Adjusted Word Count by 35% and Subjective Impression by 42%. Expert quotes create clean, extractable blocks that AI models prefer to cite directly.
Technical Definition
Integration of expert-attributed quotation blocks in structured markdown-compatible format within body content — providing clean extraction targets for AI citation workflows and satisfying LLM authority signals for attributed factual claims (PAWC +35%, Subjective Impression +42%).
Why This Matters for AI Search Visibility
AI systems are designed to attribute information to authoritative sources. Expert quotes signal authority because they include an attribution chain — who said it, why they are qualified to say it. Content with expert quotes consistently outperforms equivalent unattributed claims in AI citation selection.