Mention Frequency
The basic percentage of AI answers that mention your brand at all — the starting point for all AI visibility measurement.
Plain Language Definition
Mention frequency is the baseline percentage of times your brand is mentioned by name in AI search results when relevant queries are run. It is the simplest AI visibility metric: of all the times someone asks an AI about your industry, what fraction of those answers include your brand at all? Zero mentions means no AI visibility.
Technical Definition
Percentage of executed queries in a standardized query panel where the target brand name or canonical entity identifier appears in the generated output text — the foundational inclusion rate metric preceding positional or sentiment analysis.
Why This Matters for AI Search Visibility
Mention frequency establishes your baseline AI visibility before measuring quality. If your frequency is near zero, advanced metrics like sentiment or prominence are premature — the first priority is achieving consistent brand inclusion in AI answers for relevant queries.