Easy-to-Understand
Including clear plain-language explanations alongside technical content so AI can accurately simplify it for diverse audiences (+14-16% citation lift).
Plain Language Definition
The “Easy-to-Understand” tactic means structuring content with clear explanations, simple examples, and accessible language so that AI systems can easily simplify and summarize it for diverse user audiences. This is the counterpart to the Technical Terms tactic — content needs both expert vocabulary AND clear explanations of what those terms mean. The Princeton study showed a 14-16% improvement from this tactic.
Technical Definition
Standardization of grammatical structures toward low-complexity sentence patterns with explicit definitional statements for technical concepts — facilitating low-entropy text simplification operations when AI systems generate lay-language summaries of technical content (PAWC +14%, Subjective Impression +16%).
Why This Matters for AI Search Visibility
AI systems generating answers for general audiences need to simplify technical content. Pages that include clear plain-language explanations of technical concepts give AI models the simplified version they need rather than forcing them to generate it — reducing the risk of simplification errors in AI-generated explanations.