Industry-Specific SEO Mastery
Vertical-dominating SEO and GEO architectures for the highest-stakes industries on the web. Specialized entity graphs and Local Map Pack engineering by sector.
Industry-Specific Doesn’t Mean Industry-Generic
Most agencies sell horizontal SEO and pretend that “real estate SEO” is just SEO with realtor-flavored keywords. It isn’t. Each of the verticals we work in has distinct competitive dynamics: a different SERP geography, different schema requirements, different YMYL constraints, different lead-economics.
Real estate is brokerage-vs-portal warfare on the SERPs. Healthcare lives in YMYL territory where E-E-A-T isn’t optional — it’s a quality-gate. Home services is fundamentally a Local Map Pack game with storm-season variability. B2B SaaS is product-led, comparison-page heavy, with very high cost-per-click on paid. We’ve built specialized architectures for each.
What Vertical Specialization Actually Means
- Entity graph patterns tuned per industry — practitioner credentials in healthcare, MLS-aware data in real estate, service-area + license-number signals in home services.
- Schema deployment recipes — Service, MedicalBusiness, RealEstateAgent, ProfessionalService, Product, SoftwareApplication — not just generic Organization.
- Content depth requirements — YMYL verticals need 2,000+ word pillar pages with author attribution; transactional verticals can win with 600-1,200 word service pages plus aggressive local signals.
- Authority signal sourcing — different citation sources matter per vertical. Bar association directories for legal. Hospital networks for healthcare. State licensing boards for trades.
Below are the verticals we’ve engineered the deepest playbooks for. If your industry isn’t listed and it has compounding lead value, high competitive density, or YMYL constraints, we’ve probably built campaigns adjacent to it.
Real Estate
Luxury and high-volume brokerage organic dominance. We force listings and brand entities into the Local Map Pack with geographic weighting and IDX-aware crawl architecture.
Open Protocol →
Healthcare
YMYL-grade SEO for medical, dental, and healthcare networks. E-E-A-T-engineered content, schema-deployed practitioner entities, and HIPAA-conscious lead pipelines.
Open Protocol →
Home Services
For roofers, contractors, HVAC, electricians, and specialty trades. Immediate visibility when local intent peaks — total dominance of the Local Map Pack for emergency and planned work.
Open Protocol →
Professional Services
Legal, financial, accounting, and consulting. High-authority entity graphs that command trust signals and citations from AI engines and high-intent local search results.
Open Protocol →
B2B SaaS
Product-led organic acquisition. Topic-cluster architecture, programmatic SEO templates, and comparison-page engineering that converts at the bottom of funnel.
Open Protocol →
Enterprise & Multi-Location
National brands with 50+ locations. Templated location-page architectures, multi-location GBP orchestration, and corporate brand-entity governance at scale.
Open Protocol →Vertical not listed?
If your industry has compounding lead value, high competitive density, or YMYL constraints — we’ve probably engineered a campaign for it. Tell us what you’re trying to dominate.
Request Vertical Architecture →