Contractor Marketing, Advertising, and SEO for 2023 Marketing is an essential part of any successful contracting business strategy. It is a tool used by contracting companies to reach out to potential customers, build relationships with existing customers, and increase sales. For contractor marketing, it’s especially important as it helps them to reach out to their […]

Let’s face it. On the surface, search engine optimization (SEO), sounds a little like a scam. Google is a search engine that provides the most authoritative and relevant results. An SEO expert will use a set of strategies that “game the system”, ensuring your site ranks higher on search engine results pages (SERPs). However, in

Learning how to choose an SEO Agency can save you time, energy and a ton of money. Hiring the right SEO company should improve your websites’ visibility in search engines and ultimately provide a return on investment

Recommended Adjustments to Digital Marketing due to COVID-19 The online advertising industry has seen a good couple of years with a booming economy and businesses making money and spending more on advertisements. When we are served up the Coronavirus, coupled with its quarantines all across the US, small businesses are seeing a major crunch. Because

How to Create and Leverage Long Form Blogs Before we get you all engulfed, let me say first that this is the first installment of a two-part article.  As of this reading, we have over 2,500 words on this page so it is not lacking in context. The second part of this will be released

The Latest Google Update The BERT Update The BERT Google Update was released around mid-October of 2019.  The BERT Update has been hailed as one of the biggest Google updates in recent years.  Like many of the recent tweaks to the algorithm, there is little that a webmaster can do if you have been affected.

Schema Markup and Structured Data If you are leveraging digital marketing to drive traffic to your website in 2022, you should be implementing schema.  Structured data and Schema markup is gradually increasing across the web. The recent popularity explosion of Schema markup has a lot more website owners, business owners, SEO agencies, developers, and the